If you are looking for a strategy to start a website for your business, the following steps will help you get started in developing useful website content.
Step 1: Write your “Mission Statement”
Use this text to describe your intent for social interactions, business communication, and any other type of inquiry someone visiting your site may have based on your service/product.
Identify who you network with best.
Write something personal, professional, and thoughtful about why you do what you do.
Invite new connections and add content which highlights your favorite areas of interest (i.e. your philosophy/special skill set or technique, special tools you have, great clients you have worked with etc..)
Here is one we did for the theDCTree.org (the chiropractic information platform)
Here is some great work by Dr. Nathan Siebenaller, who did this very well: CLICK HERE TO VIEW DR. NATHAN’S WEBSITE
Step 2: Use this newly polished first draft document to get input from one or two different volunteer editors
Send your new content to someone that you admire for their perspective. Ask for advice like topics you could help clarify or details you could add or remove.
Sleep on it for a night and read it again the next day.
Make any final edits and then it’s time to get this in front of your audience.
Facebook, Instagram, email campaigns.
When you’re comfortable with what you’ve got, hit that publish button!
Step 3: Map your funnels out
From start, to finish, identify the steps it takes to get a potential customer to pay you for your service, and help them get there with easy “funnels”.
A funnel looks like this: (click the photo)
Think about WHO you are talking to when you speak directly to your ideal client and simply display valuable information about the solution you provide and how to access it.