Dr. Caleb Alford

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Hi Dr. Caleb,

On behalf of the entire team here at the DCTree, we want to thank you for the opportunity to earn your business. 

We are familiar with the process you are unfolding to start your new practice.  In-between the big and the little steps you’ll be taking to start seeing patients, we can smoothly create your brand, launch your website, and build your marketing machine in time to market the announcement of your grand opening. 

You will find below: details regarding the functionality of your DCTree website and marketing platform, our “getting started” process and a brief bio about us, as well as a detailed project plan from website through marketing. Lastly, we provide you with a fee structure and proposed schedule for our services. 

Dr. Cory St. Denis, Lance Rynearson, and the DCTree Team

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Lance Rynearson

Co-Founder & Technology Director

Lance Rynearson is the founder and manager of multiple businesses, an active entrepreneur, and a passionate advocate for mid-century modern architecture and design. All his businesses promote forms of art that are enabled by technology and creative innovation, an intersection that defines Lance’s professional interests.

Dr Cory St Denis

Co-Founder & Creative Director

Dr. Cory St. Denis started his first business at the age of 14 and has never looked back. Since the start of the DCTree, he has derived great pleasure working directly with businesses to continue their success via digital marketing. In addition to serving as the creative director for DCTree Marketing, Dr. Cory earned his Doctor of Chiropractic (DC) degree in fall of 2014 & has been serving his local community via house calls.

cory

How to get there in 3 years, not five!

Overview
New Practice Branding
Web Platform Buildout
Email System Setup
Search Engine Optimization (SEO)
Google My Business Setup
Facebook Advertising
Bing & Apple Maps Local Listings
Continuing Web Development
Hosting, Maintenance & Security​
New Practice Branding
Branding a new practice can be made simple with the right help. We will walk you through the process of identifying your brand identity, create your look, and provide you with completed designs to use across all social platforms. From the letterhead and envelopes, to business cards and cover photos, your brand will be represented perfectly.


Web Platform Buildout
The DCTree is proud to provide websites platforms that are used to grow your business. Create your marketing funnels in-house, grow your website authority organically by connecting it directly with your marketing efforts, and rest easy knowing you have a team of experts at your fingertips making the process as smooth as glass.
Web & Page Speed Optimization
Google has indicated site speed is one of the signals used by its algorithm to rank pages. Added layers of plugin complexity will be added to decrease the loading speed of each page and the site as a whole. A slow site and/or page speed means that search engines can crawl fewer pages using their allocated “crawl budget” negatively affecting your indexation.

Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversion.
Customer Reputation Management
Our goal from the start of your project is to create as many opportunities for your customers to leave you positive feedback. At the same time, we will design a system that also allows you to confirm all reviews being left for you will be positive and allow you the chance to speak directly with anyone that leaves less-than-optimal feedback.
Email System Setup
Our team will identify which email system is correct and implement it into your website, ever-green marketing funnels, and create the right lists you will need to provide sophisticated email follow up campaigns. This system will automate the follow up process for you to stay in front of local business owners, prospective clients, and current patients.
Search Engine Optimization
Search engine optimization is the process of affecting the online visibility of a website or a web page in a search engine’s unpaid results. This is often referred to as “natural”, “organic”, or “earned” results. Combined with Google analytics, our tracking system, and a mile-long list of technical jargon, we move your brand to the top.
Google My Business Setup
Build trust with your community through an optimized Google My Business profile. This step, in combination with your mobile-ready website, will propel your brand to the top of google searches, especially when they are based on a search for your industry near your address. It always pays to show up on your customer’s phone.
Facebook Advertising
To be successful on social media you need to engage with right customers with real-world relevance to your business.

We make it possible for businesses to generate leads and convert them to buying relationships. Our social media marketing makes the process simple. A team will assess your needs to generate short and long term marketing calendars.
Bing & Apple Maps Local Listings
Apple maps and Bing maps are popular online search maps, amongst others. We will be creating and managing Apple and Bing map listings for you. This is highly advantageous because it places your NAP(Name/Address/Phone#) information, Google reviews, and website links on local maps resulting in more traffic for you.
Continuing Web Development​
We will continue to develop you new landing pages over time, as part of our website support. Our technical team will design landing page specific to your target audience throughout the lifetime of your service with us. As long as you are a customer, we will stand behind our product to make sure it meets every standard across the board.
Hosting, Maintenance & Security​
There are daily changes to your website and it could take you hours a week to learn to keep everything running smoothly. Our team handles everything for you, so that your website continues to maintain the highest quality security and connection to hosting. Our main focus is the flawless delivery of your information to your customers devices.
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Launch Plan

1st Month

$ 3,000
  • New Practice Branding
    Creation of 3 different logo options
    Choose your favorite
    Unlimited revisions
    Complete your design
    Files delivered via dropbox folder
    Design of business cards
    Design of letterhead + Envelope
    Social Media graphics kit
    All Source Files
    Comprehensive Branding Guide
  • Web Platform Buildout
    Custom design based on your branding
    SEO-friendly Website
    Mobile responsive
    Visitor Tracking
    News/Blog Page

2nd Month

$ 1,000
  • Email System Setup
    Creation of mail list hierarchy
    Integration into website/funnel system
    Setup import process for new emails
    Integrate with EHR if possible
    Setup of email follow up system
    Training for staff to create new “email journeys”
    Content Creation
  • Search Engine Optimization
    Global Website Audit
    Page Specific Audit
    Keyword Grouping & URL Mapping
    Duplicate Content Check
    Google Penalty Check
    Web Form Conversion Tracking Setup
    Reputation Management System Setup
    Conversion & Event Tracking
    Title & Meta Tags
    Links Optimization
    Robots.txt Optimization
  • Google My Business Setup
    Listing Optimization
    Listing Submissions
    Description
    Website Embed
  • Continuing Web Development
    Unlimited Landing Pages
    Plugin and Tech Updates
    Visitor Tracking
    On-going Support
  • Hosting, Maintenance & Security
    100K Visits Per Month
    Unlimited Data Transfer
    Free SSL Certificates
    Daily Backups

3rd Month

$ 1,099 Plus Ad Spend
  • Facebook Advertising
    Campaign setup & management
    4 Ad Copies per month
    Monthly Performance Reports
    Recommend Ad Spend - $700
  • Search Engine Optimization
    Link Detox
    Home Page Speed Reporting
    Home Page Speed Reporting
    2 Blog Posts (250 Words Per Page)
    Google Analytics Account Creation
    Google Analytics Filtering
    Google Search Console Account Creation
    Bing Webmasters Account Creation
    HTML & XML Sitemap Creation
    XML Sitemaps Submission to Google & Bing
    Page Specific Audit
    Bing, Apple Maps & Facebook Local Listings
    Links Optimization
  • Bing & Apple Maps Local Listings
    Listings Setup
    Optimization
  • Continuing Web Development
    Unlimited Landing Pages
    Plugin and Tech Updates
    Visitor Tracking
    On-going Support
  • Hosting, Maintenance & Security
    100K Visits Per Month
    Unlimited Data Transfer
    Free SSL Certificates
    Daily Backups

Schedule

Our process for branding and website development involves a 3-6 week turnaround. We can start on your project could be started as early as March 19th,  2021.

The first order of business will be a 30 minute branding meeting, followed by initial concept delivery of logo files. Once a logo concept is chose, we will walk you through the revision process so that the logo can be finalized. Once complete, our branding team will complete the branding guide and pass that along to the web team, who will begin to make you a website design. Digital files of all stationary, business cards, letter head and envelopes will be delivered to you so that you may make orders. 

Once we begin the website project onboarding, we will include a guide that contains an outline and suggested “starter copy” that you can import into a document to re-work to fit the specifics of your individual practice details. We will take the completed content you provide us with and use it to create a state of the art website and marketing platform.  

A first draft will be presented to you roughly 5-10 business days after we are able to confirm we have everything we need to complete the design. You will review the first draft and work with us to develop a list of any revisions, additions, or modifications.  Once the new website design is ready to launch, we will put the site live at your domain.

***You need to purchase your domain name, so that you always retain ownership of it. We will create a “coming soon” page until your real site goes live If you provide us with the domain credentials as soon as possible (this would be wherever you purchase your domain registration from: we recommend name.com or GoDaddy).  

By the end of the 3rd month, you will be “digitally” market to new patients through paid advertising, as well as build your local network with a series of pre-built funnels to interact with other businesses, groups, and networking organizations such as BNI or your local chamber of commerce. This is when you will meet with your DCTree contact to assess data from your online reputation audit, create a 12 month marketing calendar, and employ your most profitable ads connected to your highest performing website funnels. Your plan may include other services not yet proposed based on your goals. 

Select Branding & Logo Portfolio

Our Work

portfolio

Here are a few of our client projects 

Hawaiis House Call Chiros

Practice Site

Sleeping Bear
House Calls

Practice Site

Truchiro

Web + Online Directory + LMS + App

Fully Alive
Chiropractic

Practice Site

Alden B. Dow Home & Studio

web Site
testimonials

What Our Clients Say

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Projects & Counting

Ready to be our next client ?

Lance Rynearson
info@thedctree.com   •   989-435-2555
Dr. Cory St. Denis
info@thedctree.com   •   207-500-8085
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